The outdoor advertising industry has a long history of giving back to local communities.

 

Law enforcement and government agencies leverage the speed and flexibility of digital (electronic) billboards to broadcast emergency alerts in crisis situations, ultimately making the state of Missouri a safe place in which to live. Through its Public Service Program, MOAA assists in providing the advertisement of critical messages to the public.

Through partnerships with the National Center for Missing & Exploited Children and by displaying AMBER Alerts, our industry has shared names and images of thousands of children have been displayed on digital billboards, helping them to be located. The Federal Bureau of Investigation (FBI) uses digital billboards to display “wanted” ads for fugitives, missing persons and serial criminals. To date, 57 fugitives on the FBI’s Most Wanted List have been captured as a direct result of billboard publicity.

Authorities also rely on out of home media to help spread the word when local weather conditions become dangerous. Working with the Federal Emergency Management Agency (FEMA), billboards can display important messages and information in the aftermath of hurricanes, tropical storms, tornados, or severe floods. The speed offered by digital billboards allows these messages to be circulated immediately, ensuring that people will see the critical information they need in real-time to stay safe during emergencies.

Public Service Program

 

MOAA assists not-for-profit charitable organizations and governmental agencies with the advertisement of critical messages to the public. Through the generosity of MOAA members, advertising space is donated to qualifying organizations whose purpose is to raise awareness on important issues such as improving the quality of life, preventative health, education, community well-being, and strengthening families. MOAA members donate thousands of dollars each year to bring to the forefront these and many other important messages to Missourians

To Qualify for MOAA’s Public Service Program

  • Organizations must be a not-for-profit organization;

  • Be a registered charitable, civic or governmental entity;

  • Cannot have funds for advertising in any other media format exclusive of production costs or other related PSA fees;

  • Must provide service or outreach at the local, county, statewide or national level; and

  • The issue must be non-commercial, non-denominational, non-partisan and not be political in nature.

To apply

 

  • Name of organization:

    Address of organization:

    Contact information:

    Proof of Not-for-Profit status:

    Description and/or text of message:

  • Mark Rhoads, Executive Director

    Missouri Outdoor Advertising Association

    P.O. Box 1162

    Jefferson City, Missouri 65102

    Email: mjrhoads@mjrhoads.com